Re
Re – A Nostalgic Revival of Indian Traditions
Re is a brand that blends Indian tradition with modern aesthetics, crafting exquisite designs inspired by cultural heritage. This project focused on revamping the brand identity, including logo creation, illustrations, and a timeless color palette to connect with art and craft enthusiasts.
Re – Reviving the Flame of Indian Tradition
Re is a brand rooted in Indian tradition, dedicated to preserving and celebrating cultural heritage through intricate designs and craftsmanship. This project aimed to revitalize the brand identity, making it feel both traditional and modern. Over 1.5 months, we conducted in-depth research, ideated a fresh logo design, and curated a color palette that embodies elegance and cultural resonance.
The client, based in the US, specializes in transforming recycled furniture and materials into exquisite new products, with a focus on intricate Pooja mandapams. Their mission is to bring the beauty of Indian art styles into contemporary homes.
The project also involved the creation of detailed illustrations, including mythical creatures like the Yali, a symbol of strength and artistry in Indian culture. These visuals are designed for promotional content and collaterals, adding a unique storytelling element to the brand's presence.
